Client: Creative Jar for Pearson.
Role: Art Direction, storyboards and concepts, illustration and animation
Across the digital sphere, organisations are using animated info-graphics to connect with audiences, by telling complex stories in a simple, lively and easy-to-digest way. The challenge in creating these animations is to distill detailed information into a graphic language. When done well, this adds a clarity to the communication that is not possible in any other medium.
Working with the team at Creative Jar, we created a series of ten ‘explanimations’, (as we have christened them) that explain big ideas through animation. These have been used both internally at Pearson to communicate strategy and online to market key products as in the examples below.
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