How Do They Do It?

Client: Wag TV for Discovery Channel / Science Channel

Role: Branding, Title Sequence

How Do They Do It? is one of the world’s best-known and highest-rating pop-science/engineering shows. Each series lifts the lid on the modern world and tells you how it works – from space rockets and nuclear subs to light bulbs and razors.

The 3D environment was created entirely in After Effects, from original artwork in Adobe Illustrator. Trapcode Particular was used for additional effects.