Client: markettiers4dc for BMW
Role: Working from an initial agency treatment and script, I developed detailed storyboards and translated these into graphic animations and kinetic type, overlaid onto the edit provided by the agency.
The BMW i3 is the BMW Group’s first series-produced electric vehicle. The three-minute film was shown as part of the London launch event. It uses kinetic type and info-graphics to highlight some startling statistics about global population growth, and asks what kind of vehicles we might drive in our overcrowded future.