Imperial War Museum

WWI Centenary: Remarkable Stories on the Underground

Client: Fin for Imperial War MuseumExterion Media

Role: Working with creative media agency Fin, on their debut project for the Imperial War Museum: A series of short films focusing on some of the more intriguing and surprising stories surrounding the Great War.

The content spots come in 12 x 25 second episodes, being broadcast onExterion Media’s Cross-Track Projection (XTP) screens at London Underground stations.  They contain rare photos and remarkable facts about the First World War, many of which are related to the modern day life of a typical Tube commuter.

Jane Richardson, Marketing Manager at Imperial War Museums said: “The First World War was a landmark event, which changed the world for ever. A hundred years on, it is through the stories, moments and photos from that time that we can get a glimpse into what life was like for the generation who lived, fought, died and survived the war. Everyone is connected to the war, whether through their own family history, the way in which it shaped life today, or through their local communities and how they were affected.

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